PLAYGROUNDS by Aléx Daní

Dress VON VONNI. Hat KRASNOVA MILLINERY. Handkerchief, ARTUYT

PLAYGROUNDS

Metaphors are at the essence of every story in La Botanica Magazine. Just like a caring garden- er, the images we select from the different brands are like plant seeds, sprouting their beautiful flowers and showing the unique individuality of each of them. We were able to achieve this through our active participation in Emerging Talents in Milan: the perfect venue that opens the door to brands from all over the world, allowing them to take their first steps in one of the most important fashion capitals in the world. We are truly excited and touched that, for some of them, this issue is the very first fashion editorial.

Jacket and blouse ELSI. Skirt RASENA. Handkerchief ARTUYT.

It was a very exciting and unique experience to present amongst other designer with Emerging Talents. The collections were edited by La Botanica Magazine, straight to the point and told a story. It was a good exposure for my brand and myself as a designer. Thanks to the collaboration we have even discovered a few new stores who placed orders! I am definitely looking forward to be a part of this project again in the near future.

Von Sargsian designer of Von Vonni

Dress VON VONNI. Hoodie RASENA. Sneakers ADIDAS.

It is very important for a young designer to try to position herself internationally and this was possible for me in collaboration with fashion industry professionals such as Emerging Talents and La Botanica Magazine. They perfectly captured our brand’s DNA and carefully created opportunities for promoting our work to a worldwide audience. I’m very proud of our collab- oration and look forward to many more in the future.

Juliya Suntseva owner and designer of RasenA

Dress ELSI. Skirt RASENA. Necklace ALEXIS ACCESSORIES. Handkerchief ARTUYT

Emerging Talents gave eLSi Fashion a remarkable and very important opportunity to debut in Milan during the Milan Fashion Week. It was a very important step to show and promote our brand in Europe, adding to our presence at MBFW Russia, Dubai and Venice Fashion Week. Liana Sargsyan, designer & art director eLSi Fashion

Trousers, t-shirt and hoodie RASENA. Handkerchief, ARTUYT

Artuyt creates Armenian silk scarves with famous artists and museums. It was our dream to present our exquisite accessories in Milan and Pari. We were able to achieve this thanks to the Emerging Talents platform during Milan Fashion Week. It was a huge success for us that allowed us to enter new markets.

Arevik Arakelyan, art director Artuyt