HERA - QUEEN OF GODS
“IVYGROOVY: THE SYMPHONY OF SICILIAN ELEGANCE”
From the rolling hills of southern Italy, nestled deep in its picturesque landscapes, emerges a brand that encapsulates an emotion, an evolution, and an ethos - IVYGROOVY. Created by the visionary Simona Agnello, the brand's name resonates with a powerful message: reveal your most spectacular self, and let your attire sing that story.
Dress, IVYGROOVY
“This photo-story means a lot to me, most of all, the prove that if you believe in something, you can make it. This is our first bride capsule collection IVYGROOVY, made by using sustainable fabrics and sartorial techniques, including a very special and custom way to draw the lace flowers of the tops”
Not just a name
IVYGROOVY is not just a name; it's a philosophy. It is reminiscent of an ivy plant that winds its way upwards, striving to reach its zenith and bask in its radiant splendor. This brand harmonizes the melodies of music, empathy, and undying passion, especially the passion one has for oneself. It's about leaving an indelible mark, turning heads, and exuding an aura of magnificence.
Slow fashion
In an era where fast fashion often eclipses artistry, IVYGROOVY stands out like a beacon of slow fashion, casting a tantalizing shadow on the haute couture windows of fashion capitals. The brand pays homage to craftsmanship; every piece is a testament to sartorial precision and meticulous hand-finished details.
Redefining ceremonial wear, IVYGROOVY's collections present a cleansed, contemporary lens with minimalistic undertones. Each garment celebrates the individual wearing it, resonating with their emotions and elevating their aura. Designed to suit a range of body types, the pieces are versatile, comfortable, and exquisitely tailored. The choice of organic and sustainable fibers, ranging from pure silk and cotton to sustainable tulle and cadí, speaks volumes of the brand's commitment to eco-conscious elegance.
Sicilian craftsmanship
Much like unforgettable poetic verses that linger long after they've been read, IVYGROOVY's dresses drift and dance — their generous slits swaying rhythmically with the wind. They embody the warmth, care, and unmatched skill of Sicilian craftsmanship. The playful and imaginative character of IVYGROOVY is revolutionizing style and trends from the very land of Pirandello.
In the grand tapestry of fashion, IVYGROOVY weaves a narrative that is both timeless and avant-garde. It's not just a brand; it's a movement, one that's setting the stage for a fashion renaissance emanating from the heart of Sicily.
Dress, IVYGROOVY
Fashion Designer: IVYGROOVY by Simona Agnello @ivygroovy
FB: https://www.facebook.com/ivygroovy
WB: https://www.ivygroovy.it
Photographer: Giuseppe Alizzi @cimelio_fotografia
Model: Nada Loncar @loncarnada. Model Agency: Tamara Mircevic @modelscoutmontenegro